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The purpose of this paper is to illustrate the development of the final outputs of a research project looking at partnerships between technology‐based start‐ups and large firms (“asymmetric” partnerships). It presents the stage of the research aimed at understanding how best to design outputs to assist firms in managing such partnerships.

A combination of company case studies, company workshops, an end‐user survey and pilot dissemination programme were used to identify an appropriate form for the packaging and delivery of the research findings (i.e. what problems can be encountered in such partnerships, and what approaches companies have implemented to overcome these problems).

A range of approaches for overcoming the problems of managing partnerships between firms whose age and size are markedly different were catalogued. The research presented in this paper revealed that companies felt best able to learn from the experiences of others through a combination of direct support, multi‐company workshops, and online access to selected materials.

The generalisability of the findings may be limited by the fact that the majority of the organisations collaborating in this research either were located in the high‐technology business cluster in and around the city of Cambridge, UK or had formed partnerships with companies in this geographic region.

Partnerships between technology‐based start‐ups and technology‐intensive large firms can provide an effective means of accessing and integrating the complementary assets required to bring a novel technology to market. This research will help firms overcome the numerous challenges involved in setting up and managing such partnerships by providing stakeholders with easier access to academic research findings. It will assist researchers who are considering how to disseminate research outputs to industry.

There is a strong body of work on improving the performance of partnerships in general, but less on overcoming the practical challenges of managing partnerships between firms of markedly different age and scale. In addition, the selection of the optimum process for ensuring that the findings of such research are used to support implementation remains a topic of debate. This work helps to address both gaps.

Entrepreneurship education should catch up with the current developments in today’s digitally interconnected and virtual world. As all forms of conducting business become digital, essentially entrepreneurship needs a new digital competence-based learning approach. This chapter proposes a Digital Communications competency profile that every modern entrepreneur should possess. The proposed profile incorporates digital marketing (DM) as it recognises the need for major changes in entrepreneurship educational programmes. The proposal is based on an extensive literature review, which reveals that future demand for competencies goes beyond basic traditional entrepreneurship skills to include digital communication. It is shown that future entrepreneurs should possess advanced communication skills, in DM, which includes social media marketing, digital marketing strategies, search engine optimisation, content marketing and E-mail marketing. These competencies would facilitate customer involvement and open innovation. As a result, via the process of co-creation creative ideas can be transformed into successful products and services. The modern entrepreneurship profile underlines the paramount role of digital communications skills, which should be incorporated in entrepreneurship educational programmes.

Of matters concerning man's day‐to‐day living, none receives more attention than his diet; the foods which housewives should buy, how they should be prepared and cooked. All women's journals and most daily newspapers profess to give expert advice on diet, nutritional needs, recipes, meals, etc. Radio and television have programmes on the subject and television advertisements, when not eulogising drink of all sorts, cigarettes or soap, are largely devoted to extolling proprietary foods, without the generous addition of which to the diet, one gathers, malnutrition is unavoidable.